The story behind…

Sunset over a beach with buildings and houses on a hillside in the background.

23 North is more than a brand name — it’s a place, a journey, and a point of pride.

The 23rd parallel north runs through the warm Pacific waters of Mexico, a region long known for producing some of the world’s most flavorful, high-quality shrimp. It’s where ocean conditions, climate, and generations of know-how come together — and where our story begins.

Our Pacific Roots

Along Mexico’s Pacific coast, shrimp farming isn’t just an industry — it’s a craft passed down through experience and respect for the water. Our shrimp are raised using top-tier aquaculture practices, focused on consistency, care, and quality from hatchery to harvest. Controlled environments, responsible farming, and attention to detail allow us to deliver shrimp that are clean, firm, and full of natural flavor — year-round.

These Pacific roots define everything we do. They’re why our shrimp cook evenly, taste better, and perform consistently — whether they’re breaded, formed, or left beautifully simple.

Mexican Flavor, Thoughtfully Crafted

Mexican Shrimp is simply put, the best Shrimp in the world. For many years, it has been out of reach due to pricing and the constant mislead belief that all shrimp are the same. Our mission was to prove that to be wrong and to make Mexican Shrimp products affordable.

The result is food that feels familiar yet elevated, with rich and truly fresh taste. Comforting, but never ordinary. Crafted with intention, not shortcuts.

The American Dream, Built Together

23 North was built by people who fought for the American dream — the idea that hard work, respect for craft, and doing things the right way still matter. It’s a brand shaped by cross-border collaboration: Mexican expertise and Pacific sourcing, combined with American entrepreneurship, discipline, and innovation.

We’re proud of where our food comes from, and just as proud of where it’s going — into homes, kitchens, and freezers across the country.

What 23 North Stands For

  • Integrity from Farm to Freezer

  • Respect for Mexican heritage and Pacific waters

  • Modern convenience without sacrificing quality

  • Elevated experiences at an accessible value

We don’t believe great food should feel exclusive or complicated. It should feel honest, dependable, and genuinely good — something you can trust for your family, your table, and your everyday moments.

23 North is where Pacific tradition meets modern living.
Rooted in Mexico. Built in America. Crafted for today.

A black and white logo with a map of Mexico on the left and the text 'MADE IN MEXICO' and 'AUTHENTIC TASTE MADE SIMPLE' on the right.
Veteran owned and operated logo with a large star.
Frozen seafood and food packages in a grocery store freezer, including mussels, fish nuggets, and crab cakes.
Bowl of fried rice with vegetables and fried chicken pieces
Mixed green salad with strawberries, cucumber slices, and fried chicken pieces in a wooden bowl.
Fried fish strips on rice with a side of colorful diced vegetable salad on a white plate.

Contact us

Let us know what we can do for you. We take it all serious, the good, the bad and the ugly…