23 North: What sets us apart & and why it matters to you

Sourcing with Purpose

23 North shrimp are raised along Mexico’s Pacific coast in controlled farming environments designed for consistency and quality.

Most brands rely on commodity shrimp sourced from multiple regions through spot markets, where quality can vary from lot to lot.

Why it matters:
You get shrimp with cleaner flavor, firmer texture, and dependable results every time you cook.

Partnerships, Not Transactions

We work directly with trusted farming and processing partners who meet strict safety, quality, and sustainability standards.

Many brands source through transactional relationships with limited visibility beyond the purchase order.

Why it matters:
Direct partnerships allow for greater transparency, tighter quality control, and full traceability from farm to fork.

Safety Built Into the System

Our supply chain operates under globally recognized food safety and aquaculture standards, including GFSI-aligned systems, BAP-certified farms, HACCP programs, and ISO 22000 food safety management.

Many competitors meet baseline regulatory requirements without comprehensive, end-to-end oversight.

Why it matters:
Every step is verified, documented, and accountable — giving you peace of mind about what you’re serving.

Ingredients Chosen with Intention

We design our products to let the shrimp lead, using clean, thoughtful ingredients without unnecessary fillers or shortcuts.

Commodity products often rely on heavier processing to compensate for inconsistent raw materials.

Why it matters:
Better taste, better texture, and food that fits naturally into everyday meals.

Designed for Real Kitchens

23 North products are engineered for consistent performance — whether you’re using an air fryer, oven, or stovetop.

Many shrimp products vary in cook time and results depending on size or batch.

Why it matters:
Less guesswork, fewer surprises, and better meals on busy nights.

Premium Quality, Disciplined Value

By sourcing responsibly and operating efficiently, we deliver elevated quality without charging a premium price.

Consumers are often forced to choose between low-cost commodity shrimp or expensive niche brands.

Why it matters:
You get quality you can trust at a price that makes sense for everyday cooking.

The Bottom Line

23 North isn’t better because of marketing.
It’s better because of how it’s built — from sourcing and partnerships to safety systems and product design.

We do the hard work behind the scenes so you can feel confident about what’s on the table.

A man sitting at a table with a large vegetable and fruit salad, a glass of water, and a bowl of chips, with a vase of flowers nearby, smiling while holding a fork.
A woman shopping in a grocery store, pushing a cart with various snack bags including Doritos and other chips, standing in an aisle with shelves stocked with snack products.
A young girl with long brown hair smiling and holding a sandwich inside a kitchen.
Hands serving a mixed greens salad from a wooden bowl at a table with various other dishes.